People’s attention spans seem to be getting shorter. Advertisers know this. Movie makers know it. Author know it.
Politicians seem to be catching on too.
Is that why the Tea Party exists?
With the Tea Party you don’t have to really say anything, or think about anything.
It’s all bumper stickers — Taxes are bad — let’s get rid of them.
Government is too big — let’s just have what the Consitution directly describes and get rid of the rest.
Property is good — let’s give property owners absolute authority over their property.
Taxes are bad, let’s have no taxes or very low taxes, or more tax reduction bills.
Total thinking for all thse bumper stickers — almost zero.
Total time to read them — almost zero.
Total deliberation about what they might mean or imply as a practical matter — almost zero.
We now live in tweet world.
Whatever is not tweet sized, we are just not ready for.
Along comes the Tea Party with the convenient product — a political ideology one can adopt in less than 15 seconds, based on 15 seconds worth of reading, and 10 seconds worth of reflection.
We’ve seen the One Minute Manager — well now we have the One Minute Voter.
They could call themselves the Minutemen.
Why are most Americans so turned off the politics that most of them don’t have more than a minute to give to it?
Here’s why — Washington does not deliver.
There are too few people in the USA who have ever gotten any benefit from the Federal government.
Federal programs do not work. They are ratholes sucking down hundreds of billion so dollars, like the VA, and delivering exactly nothing to anybody.
HUD, HEW, Department of Education, DHS, DOE, FDIC, VA, — the list of dysfunctional Agencies goes on and on. The total delivery of all these agencies to any Americans is zero or almost zero.
People don’t have more than 1 minute to think about government — because it plays no usseful role in their lives — it does nothing for them.
Obama has 40 million hard core voters — because every single one of them gets a check from the government — they suck on the tap, the lovely cash comes out for them, so they have much more than 1 minute to spend on politics.
But this is a nation of 310 million people, so they are about 18% of it. The rest don’t get anything from government. So the rest have a minute or less to think about politics. So now arrives the all bumper stickers party. The Tea Party.
Simple is good. If you are dealing with simple-minded people, simple is your only option. It is the Clear Channel that gets through.
Rush, Sean, Glenn, they have adapted — they don’t even talk in complete sentences anymore, just catch-phrases, soundbites, actually just sound nibbles, or sound crumbs.
In the end language may go out completely. We will go back to drums. Like in the forest primeaval. Honk if you like low taxes — beep if you want less government!
Even that’s a lot of work.
We could get it down to just winks and nods, and maybe fistbangs. Oh wait, that’s what 2 November 2010 will bring — we’ve already done it!
Let’s have a party, bring tea, well, lets just make that T, keep it short and simple, and tweet ready.